Micro-Bet Tech — Getting On The Smart Side of the Trend

Kelly @ nVenue
6 min readNov 9, 2024

Baseball wrapped up a record season with the Dodgers World Series title — breaking viewership records everywhere. And now … bettors and fans have turned our attention to basketball.

Here at nVenue, we were already there!

The nVenue team obsesses over basketball all year long, every year! Our obsession went big-time when we signed up to collaborate and partner with the NBA (the 2023 Launchpad program). The mission: build better bets to match how fans watch and experience the game. We accepted that challenge, partnered up, listened and learned, uncovered insights on fans and the data — and now nVenue is serving up live NBA micro-bets via platform providers to sportsbooks around the globe. It should be no surprise, then, that I pay close attention to trends in the game. This week — I have been considering John Schumann’s 10/31/2024 article “10 Stats to Know from the First 10 Days of 2024–2025 Season.” John was exactly right — I DID want to know!

I so enjoyed this top 10 list, that I decided to riff a bit on the foundational components of the nVenue invented technology to get ahead of those trends! Our technology is aware of and acting on trends long before they become a headline. (Caution: If the micro-bet odds provider is not building on innate knowledge of the sport and is not able to find trends early, they may as well be operating off a ChatGPT answer based on last week’s results.) Here at nVenue — we live on the smart side of the trend and that is going to make…

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Kelly @ nVenue
Kelly @ nVenue

Written by Kelly @ nVenue

Living life as the CEO/CTO of a sports-tech startup. I live for numbers, predictions, new ways to experience sports… and paving the way for female founders!

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